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Stay at the forefront of the consumer insights and analytics industry with our Thought Leadership content. Here you’ll find timely updates on the Insights Association’s advocacy efforts, including the latest legislative and regulatory developments that impact how we work. In addition, this section offers expert perspectives on innovative research techniques and methodologies, as well as valuable analysis of evolving consumer trends. Together, these insights provide a trusted resource for professionals looking to navigate change, elevate their practice, and shape the future of our industry.

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Independent Contractor Tests: A State-by-State Assessment

Worker classification is one of the more pressing issues facing survey, opinion and marketing researchers today.  Misclassification of respondents, moderators, and interviewers may subject researchers to lawsuits, investigations, audits, complaints, and economic liabilities including payment of back taxes and fines, providing unemployment, employee benefits, and worker’s compensation. Therefore, it is imperative that research professionals know and understand state law defining independent cont...
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The House of Representatives killed the American Community Survey (ACS)?

Going into the House of Representatives floor debate on Census funding this week, MRA and our coalition partners in the Census Project knew we were in for trouble -- but not this much trouble. The House voted to shift some of the Census funding in the Commerce Justice State (CJS) Appropriations bill for Fiscal Year 2013 to other programs -- then voted to neuter, and ultimately kill, the American Community Survey (ACS).We were already concerned that the proposed funding for the Census in thi...
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Alcohol Taste Tasting? A Permit May Be Required

Survey, opinion and marketing research companies that conduct alcohol taste tasting research should be aware that many states oblige companies to obtain a permit or license to serve alcoholic beverages, even for complimentary purposes. State regulatory agencies may also require registration prior to conducting taste testing studies.
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