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Stay at the forefront of the consumer insights and analytics industry with our Thought Leadership content. Here you’ll find timely updates on the Insights Association’s advocacy efforts, including the latest legislative and regulatory developments that impact how we work. In addition, this section offers expert perspectives on innovative research techniques and methodologies, as well as valuable analysis of evolving consumer trends. Together, these insights provide a trusted resource for professionals looking to navigate change, elevate their practice, and shape the future of our industry.

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The Physician Payments Sunshine Act: The Insights Industry Position

On August 1, 2013, the first reporting period under the Physician Payment Sunshine Act began. Part of the Patient Protection and Affordable Care Act (aka, “Obamacare”), it requires pharmaceutical and medical device manufacturers to publicly report many types of payments made to physicians, which will be public. The Sunshine Act was intended to bring transparency to these relationships, to minimize manufacturers’ influence on physicians’ prescribing behavior.
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"Push polls" - Deceptive Advocacy/Persuasion Under the Guise of Legitimate Polling

"Push polls" - Deceptive Advocacy/Persuasion Under the Guise of Legitimate Polling

The insights industry stands opposed to so-called "push polling," which is not polling at all – it is a form of political campaign messaging or negative phone banking fraudulently disguised as polling. While polling can be properly used to test messages, "push polling" is not a test, but rather an effort to communicate those messages by giving that communication the false appearance of polling.
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Call Monitoring and Recording Notification: Best Practices for Survey, Opinion and Marketing Research

Supervisory monitoring is an essential part of the research process. In order to ensure the proper execution and conduct of interviews, a certain percentage of interviews in all studies are subject to validation and quality control. Researchers also monitor and record for training purposes and to determine that both interviewers and respondents understand the questions being asked.
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Caller Identification: Best Practices for Survey, Opinion and Marketing Researchers

Although existing regulations on caller identification (caller ID) at the state and federal level apply primarily to telemarketers, or to intent involving fraud or other criminal activity, policymakers are considering legislation prohibiting various deceptive caller ID practices and there are existing state laws that prohibit the intent to falsify or misrepresent caller ID information. This could impact researchers that intentionally block or alter their caller identification information.
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