Legislation that would have taxed advertising, explicitly including ad measurement and effectiveness research, has died in the Nebraska legislature.
L.B. 388, part of a larger tax overhaul effort from the governor, was pulled before a final floor vote on April 18, 2024, and has died. It derived from an earlier bill, L.B. 1354, which also died.
The Insights Association, the leading nonprofit trade association for the insights industry, opposed this legislation in concert with a larger coalition of groups.
The 7.5 percent tax on revenue from an "advertising service" would have included "the monitoring and evaluation of website traffic for purposes of determining the effectiveness of an advertising campaign."
“This legislation would have increased costs for ad measurement and research in Nebraska and disincentivized informed decision-making,” commented Howard Fienberg, Senior VP Advocacy for the Insights Association. “The tax could have fallen not only on larger insights firms conducting audience measurement, but also on audience measurement work conducted by smaller insights firms for large advertising companies, and on big advertising companies’ insights departments. The result would have been unnecessarily wasted resources and higher costs for businesses and consumers.”
The big tax and budget reconciliation law, signed by President Trump on July 4, 2025, includes a pro...
June brought lots of sizzling policy developments for the insights industry -- some promising, other...
The Florida legislature turned its back on a bill opposed by the Insights Association that would hav...
Early in the second Trump Administration, the federal government instituted a uniform 15 percent cap...
The Consumer Financial Protection Bureau (CFPB) withdrew a regulatory proposal that could have unfai...
Legislative and regulatory issues facing the insights industry are blooming all over, including: a n...
0 Comments