We are dedicated to standards, ethics, and best practices

We offer educational resources at your fingertips

We are fighting for our members across the U.S.

We protect and create demand for the evolving industry

Upcoming Conferences & Learning Opportunities

The Corporate Researchers Conference (CRC) was developed for client-side insights leaders and practitioners committed to advancing the profession.

Register

articles

Respondent Incentives Would Be Extremely Difficult to Offer in Washington State Under H.B. 1440

Howard Fienberg 2/14/2013

Government Affairs

Legislation in the Washington State House could cripple survey, opinion and marketing research involving respondent incentives by creating the presumption that anyone receiving remuneration for services is an employee.
Independent Contractor Tests: A State-by-State Assessment

Author 7/13/2012

Government Affairs

Worker classification is one of the more pressing issues facing survey, opinion and marketing researchers today. Misclassification of respondents, moderators, and interviewers may subject researchers to lawsuits, investigations, audits, complaints, and economic liabilities including payment of back...
Coalition of Researchers and Data Users Urge White House Support for Survey Incentives

Howard Fienberg 6/27/2012

Government Affairs

A coalition of research associations and professional societies today called upon the Obama Administration to defend the use of respondent incentives in federal surveys.

The Learning Channel

Unlock the Power of Data Storytelling and Transform Your Data into Actionable Insights

Enroll Now

The Framework that will help you produce your own Business Impact of Insights Report

Enroll Now

Demonstrate how generative AI can be effectively deployed in all stages of the research process

Enroll Now

OUR MEMBERS

View all members

The Insights Association (IA) champions, protects, and creates demand for the ever-evolving insights and analytics industry by promoting its indisputable role in driving business impact. Every dollar earned is reinvested in maintaining quality standards, legal and business advocacy, education, certification, and member support, fostering an environment where all can flourish. IA is your professional home, providing invaluable membership for agencies, brand-side departments, and individuals involved in generating and implementing insights or analytics.

Join Now

Insights Association

Upcoming Conferences & Learning Opportunities

articles

Respondent Incentives Would Be Extremely Difficult to Offer in Washington State Under H.B. 1440

Independent Contractor Tests: A State-by-State Assessment

Coalition of Researchers and Data Users Urge White House Support for Survey Incentives

The Learning Channel

OUR MEMBERS

Our Members

**Join the community of Insights & Analytics Professionals**

The US Insights & Analytics Trade Association