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IA Testifies at House Appropriations Committee on Census Bureau Ask U.S. Panel

Howard Fienberg 5/13/2022

Government Affairs

The leading nonprofit trade association for the insights industry delivered testimony today at the House Appropriations Committee about the U.S. Census Bureau’s “Ask U.S. Panel” project and the legislative solutions the association has sought to bring transparency to the wasteful project.
Ask U.S. Panel: Census Bureau Project Under Greater Scrutiny

Howard Fienberg 5/6/2022

Government Affairs

The Insights Association (IA) continues to raise concerns about the Census Bureau's Ask U.S. Panel project, which would subsidize a private entity to develop a probability-based online research panel instead of purchasing the service from existing providers that already offer the service on the open...
Why Understanding Human Values is the Key to Meaningful Customer Centricity

Camille Nicita 5/5/2022

Methods & Trends

We’re facing a crisis of customer centricity. Most companies recognize customers as the necessary focal point of business operations, but the philosophy tends to fall apart in the execution. To bridge the gap, we must first understand how brands interpret customer centricity and its ensuing actions...

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The Insights Association (IA) champions, protects, and creates demand for the ever-evolving insights and analytics industry by promoting its indisputable role in driving business impact. Every dollar earned is reinvested in maintaining quality standards, legal and business advocacy, education, certification, and member support, fostering an environment where all can flourish. IA is your professional home, providing invaluable membership for agencies, brand-side departments, and individuals involved in generating and implementing insights or analytics.

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articles

IA Testifies at House Appropriations Committee on Census Bureau Ask U.S. Panel

Ask U.S. Panel: Census Bureau Project Under Greater Scrutiny

Why Understanding Human Values is the Key to Meaningful Customer Centricity

The Learning Channel

OUR MEMBERS

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