Leger has announced the acquisition of 360 Market Reach, an American market research company specialized in delivering comprehensive insights to a wide array of CPG, retail, health & wellness, luxury, and travel clients.
For over a decade, leading brands have relied on 360 Market Reach to understand consumers’ mindsets, generational differences, and purchasing behaviors.
“Leger is proud to acquire 360 Market Reach, a renowned market research company with an excellent reputation in the consumer packaged goods (CPG) industry that works with major clients, including L'Oréal, Edgewell Personal Care, De Beers, Smucker’s, Bimbo and Marriott. We have been present in the United States for nearly 20 years. This strategic acquisition will strengthen our presence in the U.S. market,” said Jean-Marc Léger, President, Leger.
“We are thrilled to join the Leger team. The synergies between our companies and shared vision, values, and ambitions, ensure a strong future for our employees and expands our global service offering to clients,” said Alicia Ierardi, Co-CEO/Co-Founder, 360 Market Reach.
“Our team has grown to become a trusted, insightful partner to many fortune 500 brands. We are thrilled to expand our work and success as part of Leger, a dynamic leader in Canada as well as globally. We are excited about the immediate opportunities and for what the future holds,” said Pat DePietto, Co-CEO/Co-Founder, 360 Market Reach.
With this acquisition, Dave Scholz, currently an executive vice-president at Leger, will become executive vice-president and general manager, U.S. The entire 360 Market Reach team will join the Leger team, and Alicia Ierardi and Pat DePietto, Co-CEOs and Co-Founders of 360 Market Reach, will become executive vice-presidents on Leger’s American team.
This is Leger’s thirteenth acquisition, and the company will continue to pursue additional growth opportunities.