Verve has appointed Tim Steere as Executive Director of Agency Partnerships. The newly created role reflects Verve’s strategic focus on building and scaling high-impact collaborations with complementary data, technology, and insight businesses, providing partners with access to Verve’s award-winning Intelligent Personas and Simulations (VIPS).
Steere brings extensive experience in data and analytics, with fifteen years of client-side experience, including the past decade as Head of Insight and Strategy at Leeds Building Society. His expertise will advance Verve’s ambition to equip agency partners with an AI-powered insights model that delivers proven value for end clients. Steere will focus on building commercially strong partnerships that integrate trusted data, human expertise, and Verve’s proprietary AI to deliver faster, more reliable insight.
Andrew Cooper, Founder and CEO of Verve, commented: “Having built Verve Vero, our focus is now on scaling its use through complementary partnerships across sectors such as healthcare and B2B. There is a significant opportunity to combine our specialist capabilities in building, maintaining, and validating AI-powered simulations with partners’ consultancy expertise. Tim’s appointment strengthens our ability to power up partners with robust, insight-driven tools that deliver meaningful value for their clients.”
Tim Steere adds: “I’ve seen what great insight can unlock, and where traditional models struggle to keep pace with today’s speed and complexity. Verve’s Intelligent Personas and Simulations (VIPS), built on trusted data and real human truth, change that — which is why I’ve joined Verve. My focus is on building the right partnerships to help take the industry forward and make AI-enabled insight more usable, scalable, and valuable in practice.”