KJT announced the launch of Sparq Intelligence, an AI-powered suite of solutions to help brands navigate complexity, reduce uncertainty, and make smarter, faster decisions with AI moderation and digital twin modeling.
Sparq is an independent brand that was born out of KJT’s legacy to positively improve healthcare globally by establishing a distinct team to expand to serve industries like finance, retail, and consumer goods. Sparq’s purpose is simple yet bold: to provide brand teams with fast, actionable insights tailored to their unique needs without sacrificing the rigor and thoughtfulness that make those insights meaningful. Whether in healthcare or beyond, Sparq is ready to help uncover the insights that matter most.
What sets Sparq apart is its focus on humanizing AI—amplifying the human story behind the data. Its solutions are built to empower researchers and marketing teams, blending AI efficiency with to deliver insights that are fast, honest, and actionable.
- Connection: Using AI-driven interviews to uncover fast, candid insights from stakeholders.
- Prediction: Leveraging digital twin modeling to extend primary data, enabling better foresight and decision-making.
Both solutions are grounded in the best practices of traditional market research while delivering results in as little as a week or two—transforming the way insights are generated and used.
Learn more at sparqintelligence.ai