Articles

The insights industry faced more than just April showers, as the first full month of spring brought tempestuous issues, such as whether recent federal government action against DEI and sex/gender identity means we can no longer ask demographic questions, and determining the current impact of DOGE on the industry. We weighed in with Congress on consumer data privacy legislation, looked at a new privacy law change in Utah and the status of some AI legislation in California, urged more funding for ...

Since our last Fighting for You, the Insights Association has been charging full-steam into debates over consumer privacy and data security at the state, federal and trans-national levels; opposing a new project at the Census Bureau that would compete directly against the insights industry; scrutinizing Congressional legislation and possible Securities and Exchange Commission regulation that could treat research subjects like employees, instead of independent contractors; and advocating against ...

The Governor of Minnesota today signed a bill into law that legalizes exit polling at Minnesota voting places. The Marketing Research Association (MRA) had previously testified in support of the law in the state legislature.

A volunteer leader of the Marketing Research Association (MRA) testified this morning at a Minnesota committee hearing in defense of exit polling. Gayle Belkengren, President of the MRA Minnesota/Upper Midwest Chapter, spoke in the Minnesota State House in support of legalizing exit pollsters’ access to voting places.

The Marketing Research Association (MRA) endorsed legislation today in the state of Minnesota that would make it legal for researchers to do exit polling near a voting place. The bill, S.F. 2388, is being considered today in a hearing of the Senate Committee on State and Local Government Operations and Oversight.