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Stay at the forefront of the consumer insights and analytics industry with our Thought Leadership content. Here you’ll find timely updates on the Insights Association’s advocacy efforts, including the latest legislative and regulatory developments that impact how we work. In addition, this section offers expert perspectives on innovative research techniques and methodologies, as well as valuable analysis of evolving consumer trends. Together, these insights provide a trusted resource for professionals looking to navigate change, elevate their practice, and shape the future of our industry.

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Fighting for You: June 2025 Legislative and Regulatory Update

Fighting for You: June 2025 Legislative and Regulatory Update

June brought lots of sizzling policy developments for the insights industry -- some promising, others challenging. Thankfully, the Insights Association was right in the thick of it. Let’s look at some wins on privacy issues and political polling, a troubling GDPR case in Europe, lots of new guidance on privacy, AI, HR, and email laws, developments on indirect costs in federally-funded research, and more.
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Fighting for You: May 2025 Legislative and Regulatory Update

Fighting for You: May 2025 Legislative and Regulatory Update

Legislative and regulatory issues facing the insights industry are blooming all over, including: a new FTC commissioner; proposed reform of the federal government research process; U.S. House-passed legislation to empower insights professionals with more training, while also prohibiting state AI regulation; state sales taxes advancing for insights-related services; a proposed ban on polling by public universities; new compliance guidance for the federal ban on sensitive data transfers to certain...
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Fighting for You: February 2025 Legislative and Regulatory Update

Fighting for You: February 2025 Legislative and Regulatory Update

February may be a shorter month on the calendar, but there was no shortage of advocacy work for the insights industry with new Trump Administration leadership, federal privacy legislation, more taxes in New Jersey and Washington state, disappearing census data, a new legislative threat to the ACS, AI regulation in Virginia and New York, federal reporting requirements for small businesses, and more.
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Fighting for You: March 2024 Legislative and Regulatory Update

Fighting for You: March 2024 Legislative and Regulatory Update

The insights industry’s public policy concerns entered March roaring like a lion, but they are not exactly leaving it like a lamb. President Joe Biden’s State of the Union address to Congress touched on a few of them, including privacy, artificial intelligence (AI) and research subjects who receive incentives. Further this month, IA is engaging with legislation and regulation on data privacy, including potential harsh restrictions on data sharing with Chinese-controlled companies and restricti...
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Fighting for You: February 2024 Legislative and Regulatory Update

Fighting for You: February 2024 Legislative and Regulatory Update

This month, the Insights Association focused on extensive artificial intelligence legislation at the state level, urgent developments in privacy compliance in California and Washington state, new bills on census issues (including one that would kill the ACS), the insights compliance concerns with sales taxes on SaaS and PaaS, and a couple of new telephone-related bills.
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Fighting for You: May 2023 Legislative & Regulatory Update

Fighting for You: May 2023 Legislative & Regulatory Update

As temperatures rose, so did the threats and opportunities for the insights industry in advocacy during May, ranging from three new comprehensive state privacy laws, advancing regulation of artificial intelligence, compliance concerns with state sales taxes, jousting over the Census Household Panel, restrictions on high-end incentives for research subjects, state legislation to ban non-competes, and a new Maryland law restricting most telephone calls for research purposes.
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Fighting for You: March 2023 Legislative & Regulatory Update

Fighting for You: March 2023 Legislative & Regulatory Update

Welcome to spring, where the insights industry has been facing challenges in regulation and legislation, including state and federal data privacy (especially the finalized rules you need to know in California), the treatment of research subjects as independent contractors, and prohibitions on non-compete agreements. We also welcomed the new scathing conclusions of a federal investigation into the Census Bureau’s attempt to compete against the insights industry, and reviewed the players on Congr...
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Fighting for You: April 2022 Legislative and Regulatory Update

Fighting for You: April 2022 Legislative and Regulatory Update

Since our last Fighting for You, the Insights Association has been charging full-steam into debates over consumer privacy and data security at the state, federal and trans-national levels; opposing a new project at the Census Bureau that would compete directly against the insights industry; scrutinizing Congressional legislation and possible Securities and Exchange Commission regulation that could treat research subjects like employees, instead of independent contractors; and advocating against ...
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