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Stay at the forefront of the consumer insights and analytics industry with our Thought Leadership content. Here you’ll find timely updates on the Insights Association’s advocacy efforts, including the latest legislative and regulatory developments that impact how we work. In addition, this section offers expert perspectives on innovative research techniques and methodologies, as well as valuable analysis of evolving consumer trends. Together, these insights provide a trusted resource for professionals looking to navigate change, elevate their practice, and shape the future of our industry.

Archive by tag: IDEAReturn
Fighting for You: April 2025 Legislative and Regulatory Update

Fighting for You: April 2025 Legislative and Regulatory Update

The insights industry faced more than just April showers, as the first full month of spring brought tempestuous issues, such as whether recent federal government action against DEI and sex/gender identity means we can no longer ask demographic questions, and determining the current impact of DOGE on the industry. We weighed in with Congress on consumer data privacy legislation, looked at a new privacy law change in Utah and the status of some AI legislation in California, urged more funding for ...
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NTIA Exploring How Data Practices Affect Civil Rights

NTIA Exploring How Data Practices Affect Civil Rights

In response to a federal inquiry into privacy, equity and civil rights, Privacy for America urged “recommendations that will buttress and improve upon existing civil rights protections in ways that will not unreasonably restrict access to data that substantially benefits all of America.” The coalition also cited the Insights Association's Inclusion, Diversity, Equity and Access (IDEA) Council efforts as evidence of how responsible data use can benefit underserved or marginalized communities.
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