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Stay at the forefront of the consumer insights and analytics industry with our Thought Leadership content. Here you’ll find timely updates on the Insights Association’s advocacy efforts, including the latest legislative and regulatory developments that impact how we work. In addition, this section offers expert perspectives on innovative research techniques and methodologies, as well as valuable analysis of evolving consumer trends. Together, these insights provide a trusted resource for professionals looking to navigate change, elevate their practice, and shape the future of our industry.

Archive by author: Howard FienbergReturn
Based in Washington, DC, Howard is the Insights Association's lobbyist for the marketing research and data analytics industry, focusing primarily on consumer privacy and data security, the Telephone Consumer Protection Act (TCPA), tort reform, and the funding and integrity of the decennial Census and the American Community Survey (ACS). Howard has more than two decades of public policy experience. Before the Insights Association, he worked in Congress as senior legislative staffer for then-Representatives Christopher Cox (CA-48) and Cliff Stearns (FL-06). He also served more than four years with a science policy think tank, working to improve the understanding of scientific and social research and methodology among journalists and policymakers. Howard is also co-director of The Census Project, a 900+ member coalition in support of a fair and accurate Census and ACS. He has also served previously on the Board of Directors for the National Institute for Lobbying and Ethics and and the Association of Government Relations Professionals. Howard has an MA International Relations from the University of Essex in England and a BA Honors Political Studies from Trent University in Canada, and has obtained the Certified Association Executive (CAE), Professional Lobbying Certificate (PLC) and the Public Policy Certificate (PPC). When not running advocacy for the Insights Association, Howard enjoys hockey, NFL football, sci-fi and horror movies, playing with his dog, and spending time with family and friends.

MRA Helps Kill Legislation in Maryland, Mississippi and Rhode Island – Would Have Crippled Research with Health Care Practitioners

MRA scored several recent victories in the ongoing fight against legislation to require public reporting of survey research incentives for health care practitioners or that ban them outright. MRA recently helped to convince legislators in Maryland and Rhode Island to withdraw their bills and helped to defeat legislation in Mississippi.
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CMOR-Authored Bill Passes Louisiana State House and Senate

Louisiana H.B. 1044 – a bill drafted by CMOR – has passed both the State House and Senate with unanimous approval and awaits the signature of Governor Bobby Jindal (R). The proposed law would combat political persuasion calls (also known as ‘political telemarketing’ or ‘push polls’) while protecting legitimate survey and opinion research (including message testing).
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CMOR-Authored Bill Passes, Signed By Louisiana Governor

CMOR-Authored Bill Passes, Signed By Louisiana Governor

Louisiana Act 810 – legislation drafted by CMOR – which had passed both the State House and Senate with unanimous approval was signed yesterday by Governor Bobby Jindal (R). The law will combat political persuasion calls (also known as ‘political telemarketing’ or ‘push polls’) while protecting legitimate survey and opinion research (including message testing).
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FAQ: Does Survey, Opinion and Marketing Research Qualify for the Research & Development (R&D) Tax Credit?

In 1981, the R&D Tax Credit (also known as the Research & Experimentation Tax Credit) was signed into law. It was envisioned as a temporary measure to incentivize companies to keep high-tech jobs in the United States and boost corporate growth. Since then, the tax credit has been extended at least a dozen times.According to the explanations on IRS Form 6765 , research expenditures that qualify for the credit “ must be undertaken for discovering information that is technological in ...
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