We are dedicated to standards, ethics, and best practices

We offer educational resources at your fingertips

We are fighting for our members across the U.S.

We protect and create demand for the evolving industry

Upcoming Conferences & Learning Opportunities

The Corporate Researchers Conference (CRC) was developed for client-side insights leaders and practitioners committed to advancing the profession.

Register

articles

Virginia the 2nd State with Comprehensive Privacy Regulation - Consumer Data Protection Act Now Law

Howard Fienberg 3/5/2021

Government Affairs

Virginia Governor Ralph Northam (D) signed comprehensive privacy legislation, the Virginia Consumer Data Protection Act (CDPA), into law on March 2, 2021. The new law emulates aspects of the California Consumer Privacy Act (CCPA) and the EU General Data Protection Regulation (GDPR).
Pennsylvania Pharmaceutical Manufacturing Prohibited Gifts Act of 2021 - H.B. 593

Howard Fienberg 2/28/2021

Government Affairs

Pennsylvania Rep. Mike Zabel (D-PA-163) reintroduced the Pharmaceutical Manufacturing Prohibited Gifts Act (H.B. 593), adding an amendment recommended by the Insights Association that would protect bona fide marketing research with health care professionals.
DHS Warning: Data Security Risks for Insights Businesses in Dealing with China

Howard Fienberg 2/1/2021

Government Affairs

"Businesses expose themselves and their customers to heightened risk when they share sensitive data with firms located" in the People's Republic of China, "or use equipment and software developed by firms with an ownership nexus in the PRC, as well as with firms that have PRC citizens in key leaders...

The Learning Channel

Unlock the Power of Data Storytelling and Transform Your Data into Actionable Insights

Enroll Now

The Framework that will help you produce your own Business Impact of Insights Report

Enroll Now

Demonstrate how generative AI can be effectively deployed in all stages of the research process

Enroll Now

OUR MEMBERS

View all members

The Insights Association (IA) champions, protects, and creates demand for the ever-evolving insights and analytics industry by promoting its indisputable role in driving business impact. Every dollar earned is reinvested in maintaining quality standards, legal and business advocacy, education, certification, and member support, fostering an environment where all can flourish. IA is your professional home, providing invaluable membership for agencies, brand-side departments, and individuals involved in generating and implementing insights or analytics.

Join Now

Upcoming Conferences & Learning Opportunities

articles

Virginia the 2nd State with Comprehensive Privacy Regulation - Consumer Data Protection Act Now Law

Pennsylvania Pharmaceutical Manufacturing Prohibited Gifts Act of 2021 - H.B. 593

DHS Warning: Data Security Risks for Insights Businesses in Dealing with China

The Learning Channel

OUR MEMBERS

Our Members

**Join the community of Insights & Analytics Professionals**

The US Insights & Analytics Trade Association