UK-based RealityMine has announced the launch of RealityMine Data Marketplace.
The RealityMine Data Marketplace enables customers to access digital behavior data from real people via global, privacy-compliant datasets, built with best-in-class permission-based RealityMine technology.
Individual-level app and web clickstream behavior with demographics is available for license, with the RealityMine Data Marketplace providing access to today’s mobile connected consumer spanning search, website and webpage visits, app usage, and ad and media exposure.
Global in nature, the RealityMine Data Marketplace encompasses both the largest and most developed market in the US and Japan, as well as other established economies in South Korea, Singapore, Hong Kong and Taiwan; and high growth markets in India, Indonesia, Vietnam, Philippines and Malaysia. In total the Data Marketplace offers access to consumer behavior data covering over 2.5B of the world’s population.
Foundation data vendors on the Data Marketplace include:
- Intage Inc: the largest marketing research company in Japan with the vision to “create consumer-centric values” and providing total support for the marketing activities of companies and organizations in Japan and overseas by making more sophisticated use of data
- AMPD Research/Media Partners Asia: leading independent source of digital audience measurement and media consultancy services in the Asia Pacific region
- MFour Mobile Research: home of Surveys-On-The-Go®, the largest mobile app panel in the US, and the MFour Studio™, bringing zero and first-party data to the masses
“We are excited to bring the RealityMine Data Marketplace to our customers,” said Chris Havemann, CEO of RealityMine. “Clients can now access existing behavioral data generated via RealityMine’s proprietary data capture and processing technology, leveraging existing third-party panel deployments from our marketplace partners: the best behavior data to power your business.”