Smarty Pants market research and strategic consulting agency announced the promotion of five veteran insights leaders to “VP, Business Visionary.” The appointments reflect the company’s continued growth and commitment to empowering the proven leaders at the helm of its five core business units.
The new vice presidents include Anne Knight, Emily Young, Dr. Kara Liebeskind, Laura Munroe, and Molly Jackson—based in Denver, San Diego, Philadelphia, Tampa, and Baltimore metro areas, respectively. Collectively, the five bring more than a century of cross-category experience spanning qualitative and quantitative methods, youth and adult insights, retail and shopper expertise, and traditional and innovative research design.
“The promotion of these talented insights professionals is as much about the future of Smarty Pants as it is about recognizing the exceptional people who got us here,” states company founder and Chief Smarty Pants Wynne Tyree. “These women drive our clients’ businesses and guide the thriving teams that impress our client partners at every turn. As our agency expands its footprint across industries and geographies, Anne, Emily, Kara, Laura and Molly are the visionary leaders who will continue to ensure our business units deliver the ingenuity, rigor and business impact that define us.”
With these promotions, Smarty Pants strengthens its visionary leadership bench, positioning the agency to continue shaping the future of market research and helping brands make smarter, more human decisions.