RSB Insights & Analytics has welcomed Radhecka Roy as its Chief Strategic Advisor.

With over 30 years of global experience, Radhecka is a respected leader in the insights industry, known for her ability to draw meaning from both data and culture. Having worked across markets such as Singapore, Taiwan, Fiji Islands, and India, she brings a uniquely human and cross-cultural lens to strategy, consumer behaviour, and brand thinking.
 

Radhecka will work closely with RSB’s leadership to shape strategic direction, enhance insight curation practices, and strengthen the firm’s role as a trusted partner for insight-led growth across commercial and social sectors.
 

She is widely recognized for developing global best practices in multi-source insight synthesis, integrating AI and machine learning into research curation. Her Cultural Transferability Framework is a go-to model for brands navigating diverse markets.
 

Radhecka is also an Accredited Gold Standard Research Lead by Unilever UK and has served as an assessor for their Asia research program. Her work has been published and presented at leading forums including ESOMAR, MRS, MRSI, and MRSS, covering themes such as cross-cultural insights, data synthesis, and the evolving role of AI in research.
 

“We’re thrilled to have Radhecka join us,” said Rasik, Founder & CEO of RSB Insights & Analytics. “Her ability to humanize data and elevate the ‘why’ behind consumer decisions will be a tremendous asset to the work we do for clients globally.”
 

Her appointment reinforces RSB’s ongoing commitment to delivering insights that are culturally contextual, future-ready, and built to drive impact.