Human8, a global marketing insights consultancy, has announced the appointment of Asha Pope as the new People & Culture Director for its U.S. operations. Pope brings a decade of extensive experience in human resources and organizational development, having previously held leadership roles at Dutchie and Rapid Finance.

In her new role at Human8, Pope will focus on driving engagement and culture-building initiatives across the company's US teams. She will be responsible for workforce planning, career frameworks, and talent reviews, with a commitment to developing and enabling leaders within the organization.

Pope's background includes the design and implementation of performance management frameworks and the launch of leadership development programs. She holds a Master’s degree in Human Resources Management and is currently pursuing a PhD in Industrial-Organizational Psychology.

"I’m passionate about helping develop and enable leaders to be their absolute best for their teams," Pope stated. "I believe in advocacy and showing up fully in the workplace, leading with grace while valuing authenticity, equity, and creating inclusive spaces where people can thrive just as they are."

Niels Neudecker, Managing Director North America at Human8, shared: "Asha brings a powerful combination of empathy, strategic thinking, and operational rigor. As we continue to scale our US presence and strengthen our culture, her leadership will play a pivotal role in shaping how we support our people, develop talent, and build a workplace where everyone can thrive."

Els De Paepe, Chief People Officer at Human8, added, "Our People & Culture strategy is all about building future-ready talent, strengthening a growth mindset, and simplifying how we work to focus on impact. Asha brings the kind of sharp thinking and people experience that will help us grow leaders, build stronger teams, support our employees and keep evolving how we show up as an organization."