Insight, strategy and innovation consultancy C Space has appointed Zoë Carter as managing director for the EMEA region. In her new role, Carter will lead the growth and expansion of C Space’s business units outside the US, driving commercial success following the company’s acquisition by Escalent in 2023.
Carter has been with C Space for over nine years, starting as an associate consultant before working her way up to oversee some of C Space’s biggest client partnerships and most recently acting as head of client service. Her journey is a testament to C Space’s strength as the pioneer of Market Research Insight Communities and leader of customer-led innovation and strategy, as well as the wealth of opportunities for professional growth and leadership development within the organization.
“Zoe is the ideal leader to steer C Space EMEA through this exciting and transformative time for our industry,” said Melissa Sauter, CEO of Escalent. “Her deep expertise in insight communities, proven success across brands and agencies, and strong client relationships make her uniquely positioned to drive the business forward. With her leadership, deep tenure at C Space, and the strength of our growing team, we’re excited for a future of continued innovation and growth.”
Carter added, "I’m thrilled to step into this role at such a pivotal time for both C Space and the global brands we support. Leading the launch of our renowned Customer Inside report reinforced the urgent need for deeper, more robust insights to help brands navigate rapid change. C Space has been my home for nearly a decade, and I’m excited to build on our success alongside a talented team and the strong backing of Escalent.”
This leadership transition follows Kathryn Blanshard’s decision to pursue a new opportunity after 15 successful years with C Space. Blanshard has been an integral part of the business, and the company thanks her for her invaluable contributions and leadership over the years.
Alongside Carter’s appointment, C Space EMEA has announced several key leadership changes to drive the brand’s growth plans. Claire Kennard steps into Carter’s former role as head of client service, while Vicky Shekleton and Grace Power have been promoted to business directors. Additionally, Andy Fitzgibbons has moved into a newly created position, director of solutions.
C Space is the world’s leading insight community, customer strategy, and innovation experts, putting relationships at the heart of business to drive growth. Since joining Escalent Group in 2023, we’re now a team of 1,600 researchers, data scientists, moderators, creatives, developers, and UX professionals. We put the power of our customer expertise, Escalent’s industry expertise, and Hall & Partners’ brand expertise at your fingertips.