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EyeSee, a leader in tech-enabled behavioral consumer research, has announced the appointment of Johan Vrancken as its new Head of Sales and Marketing.  Vrancken brings a wealth of experience in sales, marketing, and strategy development, gained from over two decades of global leadership roles.

Most recently, he served as Chief Revenue Officer at Nailbiter, a quantitative behavioral agency specializing in shopper and consumer-generated video insights. There, he spearheaded sales and marketing efforts and supported strategic initiatives at the board and investor level.

With a team of over 150 experts and an award-winning research framework, EyeSee serves top-tier CPG, healthcare, tech, and media clients globally, offering predictive insights through innovative methodologies and realistic testing environments. In December 2024, the company launched an AI-powered Predictive Eye Tracking tool, enhancing its capabilities in providing accurate visibility and attention metrics for packaging and visual elements.