Global market research firm Veridata Insights announced the restructuring of its Qualitative Research Division to further enhance its renowned "white-glove customer service." This strategic move reflects Veridata’s commitment to delivering unmatched service and tailored research solutions to clients across the globe.
As part of this initiative, Veridata Insights recognizes the exceptional talents of two team members, Heidi Palacios and Leyla Akin (pictured from left to right), by promoting them to the role of Director of Global Qualitative Solutions. Both Heidi and Leyla bring unparalleled expertise, leadership, and dedication to their new positions, ensuring clients continue to receive innovative and personalized qualitative research services.
Under the leadership of Qualitative Research Division President Katie Ozdemir, Veridata’s qualitative division has consistently grown each year and looks to continue that trajectory through 2025.
“We are thrilled to begin the year with a focus on excellence in qualitative research,” said Jami Pulley, CEO of Veridata Insights. “Heidi and Leyla’s contribution to Katie’s team has been monumental, and they exemplify the dedication and expertise that define Veridata Insights. Their leadership will drive our mission to deliver industry-leading, client-centric solutions and set new benchmarks in customer service.”
Veridata Insights remains dedicated to innovation and quality as it adapts to the evolving needs of its clients. This restructuring marks an exciting chapter in the company’s journey, strengthening its position as a trusted partner for qualitative research solutions.