MarketView Research, an award-winning research and insights firm, is celebrating its 25th year in business. Based in Edgewater, NJ, it is the agency of choice for numerous Fortune 1000 brands globally – delivering impactful insights from consumers to inform product strategy, direction, and future performance.

Woman-owned and independent, the firm was founded in 1999 by President Gail Apkarian. Drawing from a 20+ year career at a top-ranked research firm, Apkarian had a vision to create a more customer-centric and innovative research firm - underpinned by a company culture focused on strong relationships with both clients and employees alike.

Fast forward to 2024, that vision still holds true. Under Apkarian’s 25-year leadership, MarketView has built a stellar reputation for client service, smart insights, and innovative practices. An impressive roster of top-named clients averaging 10+ years of partnership, coupled with distinct honors as a Quirk’s Top In-Home Use Test Firm (2022) and Top Taste Testing Firm (2023), MarketView continues to carve out a unique niche in a field of full-service research firms. Brands across industries rely on MarketView’s tenured research team and expertise to quickly ideate, gain critical insight on customers, and test products to help them go to market confidently.

The firm continues to lean on its rich history in research and creating innovative techniques and services to support clients’ evolving needs. In addition to its quantitative expertise, the firm has expanded offerings to include a proprietary panel MyOpinionNow.com, qualitative services, e-commerce, and social media ad testing.

“The core of our success is our amazing team,” says Apkarian. “Every day they bring together the best expertise, partnership, and service to provide our clients with exceptional insights. I am honored to be working alongside such a talented, intelligent, dedicated, and driven team of professionals, and look forward to what the future brings.”