Opinions Ltd has announced the newest addition to its team, Susan Sabanos, who has joined as Vice President of Research & Strategy.

Susan brings over two decades of expertise in partnering with industry leaders to put consumers at the forefront of decision-making processes for product development, shopping experiences, and communication strategies.

With a rich background in custom research across diverse categories such as food, beverage, personal care, home care, apparel, retail, and technology, Susan is recognized for her thought leadership in research design and her ability to deliver impactful insights that drive business growth.

Prior to joining Opinions Ltd, Susan held leadership positions with such organizations as Kantar/TNS, Morpace, and Curion.

Susan earned a BA in French from Guilford College, North Carolina, and holds an MBA from the University of Texas, McCombs School of Business.